Paid Advertising AgencyA division of Influencer Advisory

For brands paying for ads and doing influencer marketing that want one team on both

A paid advertising agency that runs your ad money, your creators and your TikTok as one job

You spend on ads, you pay for influencer marketing separately, and maybe someone else runs TikTok. We run all three together, so creator videos reach your ad account and the budget moves to what brings in customers.

Get your free paid ads audit
A blonde skater in an ice rink drinking from a can, with white figure skates slung over her shoulder.
Amber Glenn for Bloom Nutrition A paid partnership reel she made for Bloom Nutrition, on Instagram.
A man and a woman leaning together for a selfie, her hand holding up a can of Celsius.
santiylaurita for Celsius A paid partnership reel for Celsius, on Instagram.
Two women biting into food side by side, under the words fast food VS fast food.
no.food.rules for Hungryroot A paid partnership reel for Hungryroot, on Instagram.

Start with a free paid ads audit

We put together a free audit of where your ad money and your influencer marketing meet, using only what's public. You keep it either way.

Your share against theirs

How many of your live Meta ads carry a creator, next to the same count for your competitors.

Creators who never reached your ads

Creators already posting about you, whose posts we can't find running as ads.

What the libraries can't show

TikTok Spark Ads carry no public mark, and Meta keeps no record of ads that stopped. We name those gaps, so a blank stays a blank.

  1. 1

    Book a time

    Book a call and tell us what outcome you'd like to achieve.

  2. 2

    Read it first

    We'll send you over all the info before we meet.

  3. 3

    Review it with us

    Then we'll review them together, and look at where the next dollar should go.

Dennis in an Influencer Advisory shirt at the studio
Dennis

We're small, so no sales team. You'll talk to Alice or Dennis.

This audit comes from Influencer Advisory, our influencer marketing agency.

See where your ad money and creators meet

What Dr. Squatch, AG1 and Everyday Dose run

We read the live ads on the day named, then lined them up against what each brand does with creators. We can count ads, but nobody outside a brand can see what each ad spent.

Dr. Squatch, 2026

Dr. Squatch, 2026

On August 19, 2026, we read the 80 ads Meta's library ranks highest for Dr. Squatch, out of about 360. 75 ran from its own page, and none had a creator's name beside it. By that day we had logged 91 paid partnership posts for it on Instagram from 71 creators, this reel among them at 361,202 views. In September 2026, FastMoss had its TikTok Shop sales down 58% on the month before.

What it shows

Ads, creators and TikTok, side by side, and from outside they look like three separate jobs. A video can still run from a brand's own page with no creator's name on it, so it's the first thing we'd ask.

Source: Instagram

AG1, Stephanie Wolfe and Shawn Johnson East, 2026

AG1, Stephanie Wolfe and Shawn Johnson East, 2026

On September 13, 2026, AG1 had 326 Meta ads running, and 92 carried a second name beside AG1's, from 16 people. Stephanie Wolfe, with 5,283 followers, was on 10. Shawn Johnson East, in the picture, with 4,356,781 followers, was on 4.

What it shows

The smaller account had more ads, so follower count isn't what decides it. We can count the ads. Only AG1 can see what each one spent.

Source: Meta Ad Library

Everyday Dose, 2026

Everyday Dose, 2026

On September 15, 2026, Everyday Dose had 709 Meta ads running, 456 of them videos, and 120 showed the same start date, August 6. Not one carried a second name. Some still have people on camera, like the two men in this one.

What it shows

No name on an ad doesn't mean no creator. From outside you can't tell who shot a video that runs from the brand's own page, and our audit says so when we can't tell.

Source: Meta Ad Library

See the same read on your brand

What people close to the budget say

On where the money sits and what it buys. UGC means a video a regular person or creator made, and whitelisted means it runs from their handle. Brian says his top ads are usually viral videos from TikTok Shop creators.

“From my own experience, the agencies I've worked at, it almost becomes quite land grabbing over where that paid budget sits with.”
Joe Strattonco-founder of Red Thread

On The Map Podcast, October 2026

“The top performer in some of our ad accounts where we're spending around $3 million a month is almost always like a whitelisted UGC ad”
Brianco-host of Sweat Equity, who runs an agency for consumer brands

Sweat Equity, August 2025

“The really savvy brands take those videos and migrate them to Meta so they never have to worry about creating content ever again.”
Chase Chappellwho runs an ads agency for brands on TikTok Shop

his YouTube channel, September 2025

Ad money, creators and TikTok usually sit in three places

2.5 to 3%of the marketing budget goes to influencer marketing (eMarketer)

The rest sits elsewhere, often with another team or a media agency, so the videos you paid creators for may never reach it.

Where the money gets stuck

  • A media agency holding the ad budget, with no creator videos to run.
  • A creator video paid for once, then left on the creator's page.
  • TikTok run by a third team, so what sells there never gets tried on Meta.
  • Three reports, three ways of counting, and nobody who can move money between them.
Find where your money gets stuck

Who we work with

Brands already paying for ads and already doing influencer marketing, who want one team looking at both.

Brands with a separate ads team and creator team

Two budgets and two reports, and videos that stop at the creator's page

Brands with a media agency

They keep the ad account. We hand over creator videos, cleared, cut and ready to run

Brands on TikTok Shop

Affiliates and videos that sell there, and never get tried on Meta or YouTube

What brands get

01

One plan for the money

Ad budget, influencer marketing and TikTok in one view, so you can see what each one brought in.

02

Creator videos in your ad account

We take the top performers and acquire whitelisting rights, which let us run them as Meta and TikTok ads.

03

Budget that follows customers

Budget goes to the proven winners, and the rest are cut fast.

04

One report to read

A report every quarter. It shows creators added, videos made, ads live, and what the ads cost and made.

Get one plan for your ad money

Working with us, step by step

  1. 1

    We start with your outcome

    What outcome would you like to achieve? We ask that first, then look at your ad spend, what you pay creators and who runs TikTok.

  2. 2

    We get access

    You give us access to the ad account, and connect your TikTok Shop if you have one.

  3. 3

    We test creators

    Test 5 to 8 creators in a first wave. You see the brief and every video before any money goes behind it.

  4. 4

    We read what came back

    We use coupon codes and tracking links, and we follow every sale through them. We also read what each creator's views cost you.

  5. 5

    We run the best ones as ads

    The best videos run first in GMV Max, which is TikTok's own ad tool, and then in Meta.

  6. 6

    We keep moving the money

    We cut two or three weak ones and keep the strong ones. New creators come in, so there's always something new to test.

Plan your first wave of creators

Why work with us

We count before we talk

We read brands' live Meta ads and log whose names are on them, and we log their paid partnership posts on Instagram too.

01

We check TikTok Shop as well

We keep a list of which brands sell there and what FastMoss, a TikTok sales tracker, shows them selling in a month.

02

We say what we can't see

Spark Ads carry no public mark and Meta drops stopped ads from its library, so a gap in your audit is called a gap.

03

Every ad goes out inside the FTC and FDA rules on what it can say, which matters if you sell supplements, drinks or skincare.

Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.

Influencer Advisory logoInfluencer Advisory

A division of Influencer Advisory

Paid Advertising Agency is the paid ads division of Influencer Advisory, the influencer marketing agency Alice and Dennis run in Toronto. Same team, for brands that want their ad money, creators and TikTok run together.

Visit Influencer Advisory

Questions brands ask us

What does a paid advertising agency do?

It decides what runs, how much money each ad gets and what gets tested next, then reports what came of it. We do that for the ads that come out of influencer marketing, on Meta, TikTok and YouTube. More on who should be in your account and how to read the report.

How much of our ad budget should go behind creators?

Ben Heath, who runs a Meta ads agency, uses about 10% as his example, and it's a fair place to test from. After that, what a new customer costs should move it. More on how to set your own number.

Who should run our TikTok ads?

Ideally whoever runs your creators and affiliates, the creators paid a commission on what they sell. TikTok's ad tool, GMV Max, spends on the videos they make, so the two jobs lean on each other. More on how GMV Max and affiliates fit.

Do you run Google search ads?

No. We run influencer marketing and the paid ads behind it, on Meta, TikTok and YouTube, and that's where we're useful. If you need Google search, PPC, programmatic or TV, keep whoever runs those for you, and we'll work next to them.

All 12 questions

Get your free paid ads audit

You spend on ads, you pay for influencer marketing separately, and maybe someone else runs TikTok. We run all three together, so creator videos reach your ad account and the budget moves to what brings in customers.

Get your free paid ads audit

This audit comes from Influencer Advisory, our influencer marketing agency.